In a dramatic departure from its once very exclusive image, SoulCycle will now offer classes through the ClassPass subscription app in an effort to increase membership.

Embattled SoulCycle is opening up to ClassPass subscribers in an effort to attract new members

In a dramatic departure from its once very exclusive image, SoulCycle will now offer classes through the ClassPass subscription app in an effort to increase attendance. The multi-year partnership announced on Tuesday means ClassPass credits can now be used to access SoulCycle spinning classes, a move that Well+Good says would once have been “absolutely unthinkable.” …

Embattled SoulCycle is opening up to ClassPass subscribers in an effort to attract new members Read More »