Embattled SoulCycle is opening up to ClassPass subscribers in an effort to attract new members
In a dramatic departure from its once very exclusive image, SoulCycle will now offer classes through the ClassPass subscription app in an effort to increase attendance. The multi-year partnership announced on Tuesday means ClassPass credits can now be used to access SoulCycle spinning classes, a move that Well+Good says would once have been “absolutely unthinkable.” …